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Press Release

Paqui® Taps Into Texas Roots With New Spicy Queso Flavor

Spicy Queso Delivers Authentic Flavor With Cheesy, Smoky Heat From Real Ingredients and Spices

Company Release - 7/11/2017 9:05 AM ET

AUSTIN, Texas, July 11, 2017 /PRNewswire/ -- Paqui Tortilla Chips, the brand best known for real and adventurous flavors, is dropping a new Spicy Queso variety that features a smoky kick of cheesy goodness.

Paqui Logo

Paqui created this new flavor for queso enthusiasts craving a snack that holds true to the taste of the Tex-Mex classic. Paired with Paqui's light, crispy chips and real ingredients, new Spicy Queso delivers an authentic flavor queso fans everywhere will love. 

"At Paqui we're all about pushing the limits of flavor. We wanted to tap into our Texas roots and bring a classic queso experience nationwide," said Jeff Day, Paqui brand manager. "We know our existing fans and people new to Paqui will love the cheese-forward flavor and subtle spice that builds as you reach into the bag for more and more."

Spicy Queso will deliver the same great taste and quality fans have come to expect from Paqui's products— a chip that is bursting with flavor, using simple, better-for-you ingredients. Spicy Queso joins the rest of Paqui's flavor lineup, which includes: Cool Salsa Verde, Nacho Cheese Especial, Haunted Ghost Pepper and Wild Wild Ranch.

Paqui fans can purchase Spicy Queso at retailers nationwide and online at

About Amplify Snack Brands, Inc.

Headquartered in Austin, Texas, Amplify Snack Brands, Inc. (NYSE: BETR) is a high growth snack food company focused on developing and marketing products that appeal to consumers' growing preference for Better-For-You (BFY) snacks. Our brands SkinnyPop®, Tyrrells®, Paqui®, Oatmega®, Lisa's® Chips, The Wholesome Food CompanyTM, and Thomas ChipmanTM embody our BFY mission of "snacking without compromise®" and have amassed a loyal customer base across a wide range of food distribution channels in the United States, United Kingdom, Canada, Europe and Australia. For additional information, please visit:   

Forward-Looking Statements

This press release contains forward-looking statements, which address a variety of subjects including, for example, information about our products and our expectations about market reception for those products. All statements other than statements of historical fact, including without limitation, those with respect to our goals, plans, expectations and strategies set forth herein are forward-looking statements. Various risks and uncertainties, many of which are outside of our control, could cause actual results to differ materially from those described in these forward-looking statements. Forward-looking statements represent management's current expectations and are inherently uncertain. We do not undertake any obligation to update forward-looking statements made by us except as otherwise required by applicable law.



Paqui Spicy Queso

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SOURCE Amplify Snack Brands, Inc.