Press Release


New Oatmega® Grass-Fed Whey Protein Cookies Let You Have Your Cookie And Good Nutrition Too

Oatmega Cookie Joins the Brand's Existing Line of Grass-Fed Whey Protein Bars

Company Release - 6/27/2017 9:00 AM ET

AUSTIN, Texas, June 27, 2017 /PRNewswire/ -- Oatmega is introducing a tasty indulgence you can feel good about with the launch of its new grass-fed whey protein cookies. Oatmega, part of the Amplify Snack Brands portfolio of Better-For-You snacks, is known for its delicious line of grass-fed whey protein bars. Now, Oatmega's grass-fed whey protein cookies offer consumers a fun new way to mix up their protein routine.

Oatmega Cookie

Just like the brand's protein bars, Oatmega Cookie is made with grass-fed whey, a premium, high-quality, complete protein that comes from happy, grazing New Zealand cows that are pasture-raised and antibiotic-free. Each cookie contains 12–13g of protein, a daily dose (250mg) of DHA & EPA Omega-3s, and is certified gluten-free and non-GMO. Oatmega Cookie is available in three delicious flavors, including Chocolate Chip, Peanut Butter and White Chocolate Macadamia.

"We know consumers are looking for high-quality, great-tasting protein snacks, and Oatmega Cookie lets them satisfy their sweet tooth at the same time," said Oatmega Brand Manager Heather Fitzpatrick. "At Oatmega, amazing taste and nutrition are our top priorities, so you'll find only great-tasting, premium ingredients in all our products."

Oatmega's business model is simple: Heart First. Business Second. Nutrition Shared. That's why Oatmega not only focuses on superior nutrition to support a healthy heart, mind and body, but also partners with No Kid Hungry® to help the fight against childhood hunger by connecting kids in need with nutritious meals.

In addition to the new grass-fed whey protein cookies, Oatmega recently expanded its presence of grass-fed whey protein bars. The bars are currently offered in eight tasty flavors, including: Chocolate Brownie, Chocolate Coconut, Chocolate Mint, Chocolate Peanut, Lemon Chia, Vanilla Almond, White Chocolate Raspberry and Blueberry.

All Oatmega products can be found online and at retailers nationwide. For more information about Oatmega, visit www.oatmega.com or follow us on social media at @OatmegaBar.

About Amplify Snack Brands, Inc.

Headquartered in Austin, Texas, Amplify Snack Brands, Inc. (NYSE: BETR) is a high-growth snack food company focused on developing and marketing products that appeal to consumers' growing preferences for Better-For-You (BFY) snacks. Our brands SkinnyPop®, Tyrrells®, Paqui®, Oatmega®, Lisa's® Chips, The Wholesome Food Company, and Thomas Chipman embody our BFY mission of "snacking without compromise" and have amassed a loyal customer base across a wide range of food distribution channels in the United States, United Kingdom, Canada, Europe and Australia. For additional information, please visit: http://amplifysnackbrands.com.

Forward-Looking Statements

This press release contains forward-looking statements which address a variety of subjects including, for example, information about our products and our expectations about market reception for those products. All statements other than statements of historical fact, including without limitation, those with respect to our goals, plans, expectations and strategies set forth herein, are forward-looking statements. Various risks and uncertainties, many of which are outside of our control, could cause actual results to differ materially from those described in these forward-looking statements. Forward-looking statements represent management's current expectations and are inherently uncertain. We do not undertake any obligation to update forward-looking statements made by us except as otherwise required by applicable law.

Oatmega Grass-Fed Whey Protein Cookies

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SOURCE Amplify Snack Brands, Inc.