Press Release


SkinnyPop® Popcorn Introduces New Cheesy Popcorn Flavors: Aged White Cheddar And Pepper Jack

Better-for-You Snack Leader SkinnyPop Popcorn Expands Ready-to-Eat Line with Cheesiest Flavors Yet!

Company Release - 6/20/2017 9:00 AM ET

AUSTIN, Texas, June 20, 2017 /PRNewswire/ -- SkinnyPop Popcorn, a better-for-you snacking favorite, is introducing its first ready-to-eat popcorn flavors made with delicious real cheese: Aged White Cheddar and Pepper Jack.  

SkinnyPop Real Cheese Aged White Cheddar

The two new varieties are SkinnyPop's most flavorful and cheesiest popcorn yet! New Aged White Cheddar uses real white cheddar cheese that's aged to perfection, offering consumers a rich and creamy taste. The Pepper Jack variety has a unique twist and hint of spice that brings extra cheesiness—the good kind.

"SkinnyPop has the best brand fans around and they're always asking for more ways to enjoy our popcorn," said SkinnyPop Brand Manager Kyle Banahan. "There's large demand for cheesy popcorn and we saw an opportunity to bring everything our fans love about SkinnyPop to this large and growing segment, this time with a bigger burst of flavor."

Both new flavors bring on the cheese and also uphold the brand promise of 100-percent SkinnyPop Popcorn, are non-GMO, gluten-free, kosher and contain no artificial ingredients or flavors. At only 47-calories per cup, cheesy popcorn lovers can feel good about satisfying their craving for an indulgent-tasting popcorn.

"We're excited to launch our most-seasoned popcorn flavors yet that are made with real cheese and carry our brand promise of simple ingredients," said Banahan. "SkinnyPop is proud to be a go-to source for the allergen-free community and we will continue to offer our non-dairy cheese flavors for our dairy-free fans."

SkinnyPop's Aged White Cheddar and Pepper Jack flavors are available at major retailers nationwide and at SkinnyPop.com.

About SkinnyPop® Popcorn

SkinnyPop Popcorn is a ready-to-eat popcorn brand under the Amplify Snack Brands portfolio. Pure Popped Perfection® says it all. SkinnyPop Popcorn believes in snacking without compromise. To us that means using the fewest, cleanest and simplest ingredients possible to bring fans the best-tasting popcorn—that's the Skinny! SkinnyPop Popcorn begins with just three simple ingredients: popcorn, sunflower oil and (just the right amount of) salt. Our products contain no artificial ingredients, colors, flavors or preservatives and are free of major allergens including peanuts, tree nuts and soy. SkinnyPop also offers dairy-free options across all product lines. We're proud to be Non-GMO, Gluten Free, Kosher, Vegan and Whole Grain certified.

To learn more about SkinnyPop Popcorn, visit www.skinnypop.com or follow the brand on social media: Facebook (SkinnyPop Popcorn), Twitter (@theskinnypop) and Instagram (@theskinnypop).

About Amplify Snack Brands, Inc.
Headquartered in Austin, Texas, Amplify Snack Brands, Inc. (NYSE: BETR) is a high growth snack food company focused on developing and marketing products that appeal to consumers' growing preference for Better-For-You (BFY) snacks. Our brands SkinnyPop®, Tyrrells®, Paqui®, Oatmega®, Lisa's® Chips, The Wholesome Food CompanyTM, and Thomas ChipmanTM embody our BFY mission of "snacking without compromise®" and have amassed a loyal customer base across a wide range of food distribution channels in the United States, United Kingdom, Canada, Europe and Australia. For additional information, please visit: http://amplifysnackbrands.com.   

       

SkinnyPop Real Cheese Pepper Jack

SkinnyPop Popcorn Logo

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SOURCE Amplify Snack Brands, Inc.