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Press Release

Amplify Snack Brands Files Federal Trademark Action Against Competitor For Willful Infringement And Unfair Competition -- Seeks Injunctive Relief And Damages

Company Release - 4/12/2017 4:25 PM ET

AUSTIN, Texas, April 12, 2017 /PRNewswire/ -- Amplify Snack Brands, Inc. (NYSE: BETR) has filed a federal trademark infringement and unfair competition lawsuit to halt competitor Snyders-Lance's deceptive use and importation of popcorn products copying Amplify's famous SKINNYPOP® popcorn trademark.  The lawsuit was filed in federal district court on April 11, 2017 in Austin, Texas.

SKINNYPOP® is a leading and one of the most famous popcorn marks in the U.S.  Last year, it accounted for over $200 million in sales at thousands of retailers nationwide. 

As alleged in the lawsuit, Amplify recently learned that Snyders-Lance is seeking to launch a competing popcorn brand called "Metcalfe's SKINNY POPCORN".  The complaint alleges that Snyders-Lance's actions constitute willful infringement of Amplify's mark and an obvious attempt to confuse consumers. 

Amplify's CEO, Tom Ennis, stated, "We believe in fair play and fair competition.  Snyders-Lance's and Metcalfe's effort to copy our brand name is flattering but not how trade competitors should behave.  Even now, infringing products are being sold by Snyders-Lance and Metcalfe that include false registration marks and which are attempting to trade off of the goodwill of our SKINNYPOP® brand."  He added, "we look forward to defending our mark and securing a just result from the Court."

About Amplify Snack Brands:  Headquartered in Austin, Texas, Amplify Snack Brands is a high growth snack food company focused on developing and marketing products that appeal to consumers' growing preference for Better-For-You (BFY) snacks. Our brands SkinnyPop®, Tyrrells®, Paqui®, Oatmega®, Lisa's® Chips, The Wholesome Food Company, and Thomas Chipman embody our BFY mission of "snacking without compromise" and have amassed a loyal customer base across a wide range of food distribution channels in the United States, United Kingdom, Canada, Europe and Australia.  For more information, contact

Amplify is represented in the litigation by J. Noah Hagey and Tobias Rowe of BraunHagey & Borden LLP.


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SOURCE Amplify Snack Brands, Inc.